S-W-L is an independent design practice by Shannon Lin, based in Brooklyn, New York.
About
Shannon Lin is a designer and developer based in New York City, and specializes in interactive brand identity, web design, and editorial work. Her design practice and philosophy is inspired by the anticipation between input and output — a tension that motivates her personal visual practice as well as commercial work. Since 2020, Shannon has partnered with clients in arts, culture and technology to build intentional and story-driven digital experiences. Before founding S-W-L, Shannon spent five years at The New York Times, The Atlantic and Netlix. Her work has been honored by The Art Director's Club, National Magazine Awards, Society of Publication Designers, and Society for News Design. Site built on Svelte, Sanity and Netlify.
Camera Roll
Recognition and Press
ADC 2026 — Digital, Gold
ASME 2026 — Service & Lifestyle Design, Finalist
SPD 2025 — Web/HTML Typography, Silver
SND 2025 — Page Design, Award of Excellence
SND 2024 — Individual Portfolio, Award of Excellence
Clients and Collaborators
The New York Times
The Atlantic
Base Design
Porto Rocha
CultureHub
Canada Council of the Arts
The Office Arts
The New York Times Magazine
Middlebrow Podcast
Feed Me
Biocreative Index
No Plans
The Pudding
Your Name Could Be Here
News
2026-08-31
small wedium large
2026-08-18
uh huh yep
2026-08-18
This new site is nearly there! This is the most polished my outward presentation has ever been...I have never sat down and put the time into properly documenting everything, as well as digging up "recognition" and "press." I never thought it mattered...but a trophy is a trophy. Been dreading the necessary linkedin and instagram posts...alas it is a necessary evil.
2026-08-02
In making this new website, I hope to etc. etc.
Live
Information
134 Bayard St, Brooklyn, New York
11:21 AM EST