Shopify and editorial design explorations for Feed Me, Emily Sundberg's Substack newsletter. For the e-commerce experience, a simple grid that showcases the products in a clean one-pager. Emily was also interested in exploring what her editorial experience could look like — we created a homepage as an experimental "mega-feed" dashboard, with a four-column layout, a streamlined text-only view, and a dedicated mobile experience. The work spanned identity design through high-fidelity prototyping, developed in collaboration with the Substack team. Original brand work by Justin Hunt Sloane.